It has always been, and always will be, a focus on quality. We are passionate about ethically sourcing the best ingredients, developing recipes with care, and actively soliciting consumer input and improving recipes. We care deeply about all of this. Our work never stops.
Desserts
Homemade desserts inspired by authentic Malaysian recipes made with fresh, seasonal ingredients.
Our Drinks
It has always been, and always will be, a focus on quality. We are passionate about ethically sourcing the best ingredients, developing recipes with care, and actively soliciting consumer input and improving recipes. We care deeply about all of this. Our work never stops.
Our Customers
We naturally connect with our customers, laugh together and enhance their lives – even if just for a moment. Of course, it starts with a commitment to making great drinks, but our work goes beyond that. The best thing for us is the trust our customers place in us!
Our Store
When our customers feel this sense of belonging, our store becomes a haven, a place to escape the worries of the outside world, a place to meet friends. It’s about enjoying being in the moment—slowing down to savor and gain meaning in life. This place is always full of spirituality.
Ethics and Compliance
The Business Ethics Department supports and helps protect our culture and reputation by providing ethical material to help the company make ethical decisions at work. Execution of the program includes standards of business conduct, promoting legal compliance and ethics training, investigating sensitive issues such as potential ethics and conflicts of interest, and identifying additional potential ethical issues for the company. The majority of reports made by the Business Ethics Unit concern employee relations issues. This trend is in line with other companies (retail or otherwise) that provide reporting as part of comprehensive ethics and compliance programs. The Standards of Business Conduct booklet is a handbook distributed to all partners to help them make appropriate decisions in their work. These standards outline some of the company’s expectations for the way we conduct Hieuverage business and balance our mission with our core ethical values.
Hieuverage Malaysia Milestone
2013 – Hieuverage opened its first store in Penang – the first in Peninsular Malaysia
2014 – Hieuverage opened its first store in Johor, Southern Region of Malaysia. It has since opened three more outlets in the Klang Valley.
2015 – Hieuverage opened its first two branches in Kedah, the northern region of Malaysia. It also opened a second outlet in Johor, its first outlet in Genting Highlands and four more outlets in the Klang Valley.
2016 – Hieuverage became the first F&B retailer in Penang to offer “Matcha Powder Sale”, starting from its outlet in Gurney Plaza.
2017 – Hieuvage’s 20th store in Malaysia opened in KLCC, the world’s tallest twin towers.
2018 – Hieuverage launches Drive-Thru concept store in Malaysia.
2019 – Hieuverage updated their logo and launched the Hieuverage Membership Program.
2020 – Hieuvage Malaysia celebrates its 7th anniversary with a limited edition Hieuverage card and a tumbler with local batik designs.
2021 – Launch of the Hieuverage mobile app.
2022 – Hieuverage builds a computer room for the children of the Pulau Tikus Orphanage.